Just when you thought it was safe to go out…

The Sloane Ranger Company from Stuart, Florida is using the Sloane Ranger title as a brand:

Will they reprint the Sloane Ranger Handbook and sell the update Cooler, Faster, More Expensive.

Really, now, Sloane Rangers know it’s not a brand, but a way of life.
I wish them luck, though.

I should add that it appears that Sloane Ranger is looking to the more positive aspects of the trend than the “Chav Chic” we now see. Although, some of the “Chav Chic” does appear to be crawling in from the looks of the young man in the picture. Also, it appears to be more preppy than true Slaone Ranger as well.

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