TABS: The Authentic Bermuda Shorts

FireShot Capture 371 - The Authentic Bermuda Shorts - www.tabsbermuda.com

note how the logo matches the new Bermuda tourist board logo/typeface

I’ve been wanting to do a post about this company since it relates to a subject near and dear to my heart: Bermuda shorts and the style they embody. TABS is a “lifestyle brand”, which I think covers a bunch of different topics.  Rebecca intended to “reclaim Bermuda Shorts and show the world what they are really made of. ”  She goes on to say:

I spoke to countless locals about what makes Bermuda Shorts unique and why they are proud to wear them. The research paid off and after over a year of pinning, poking and testing I had my first prototype.

FireShot Capture 369 - Bermuda Forts __ 5 Must-See Forts in Bermuda - www.gotobermuda.com

The Bermuda Tourist Board Typeface

Both Rebecca and myself will point out that she is pretty much the only Bermudian business that is trying to market this style internationally, which is one of the reasons I like her company. You can buy her products online. And while the English Sport Shop (ESS) and TABS both market this fashion in a lifestyle mode (although I would say ESS is the older, traditional Bermuda), TABS is the “New Bermuda”.

Although Bermuda shorts are the national business attire coming in various colours. The more conservative colours are gray, beige or navy blue. But some men prefer brighter colours: orange, pink, green or yellow. Newly arrived expatriate businessmen tend to go for the dark grey at first. Then they graduate to navy, dark green, burgundy, yellow and pink as they get used to that being the norm (I admit to having done this as well at first for a few reasons).

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The cognoscenti know these Authentic TABS shorts from at least two different things even with the hanger in the way.

TABS shorts are different in a few ways from those sold by the English Sport Shop: although both are proper Bermudian Business attire. However, little things show that you are wearing TABS, not shorts from the ESS. For example, I can tell the shorts are TABS in the Style Advisor picture from the How to wear Bermuda shorts (for men) post. People who know the TABS brand tend to be cohesive. And small in number at this point, but I hope that the number gets much larger.

I won’t get as effusive about the shop as some of the reviews I’ve seen about the store since it isn’t the only place to buy Bermuda shorts on the Island. Also, the

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TABS’ distinctive linings on the  Bermudiana Purple Polo (front) and shorts.

store seems a lot like most other clothing stores with the exception that it sells Bermuda shorts with all the colours that entails. Toss in that I like both ESS and TABS. It’s Rebecca’s desire to popularise Bermuda shorts that makes me like this company (and feel sorry that I didn’t talk to her more when I met her in the store). We share a goal of seeing this style become more popular  outside of Bermuda.

I would point out that the English Sport Shop has been around for over 100 years, which makes them very much a part of the Bermuda short culture. You can’t discount ESS in any discussion of Bermuda Shorts

IMG_7426On the other hand, the English Sport Shop doesn’t have a website or sell online. You will get some assistance in making a wardrobe at ESS, but TABS has its style advisor to help you get the look right. Toss in the linings of the TABS shorts also help give an idea of what colours coordinate with the shorts!

I really like this brand and recommend them. At least stop in if you are in Bermuda.

And maybe you’ll end up a convert to this style.

The TABS Bermuda website:
https://www.tabsbermuda.com/

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